NYSASBO Business Services

Business Associate Membership Benefits

NYSASBO facilitates connections between Business Associates and School Business Professionals with services especially designed to serve the needs of all members and build a professional community.

• Members can connect with companies by viewing their Business Profile in the Virtual Exhibit Hall, a key benefit of web advertising. To view the virtual exhibit hall visit www.nysasbo.org/businessprofiles.
• The NYSASBO Annual Conference is an excellent opportunity for Business Associates to exhibit their company’s products and services, and meet school business professionals face to face at the tradeshow and at networking events throughout the conference.
• Business Associates can learn about the unique needs of school districts that submit service inquiries and RFPs through the website. Companies advertising on the website can then view and respond directly to school districts.
• Companies can sponsor multiple events to enhance their exposure and demonstrate their commitment to the NYSASBO professional community.
• Classic methods of advertising for companies continue to be opportunities for additional exposure for Business Associates. 

Communicating with Members

New technology plays a major role in today’s communication and the ways people interact to form associations. NYSASBO now provides many different avenues for Business Associates to communicate with school business professionals and participate in the educational community. Business Associates are also critical to building and expanding the community we have formed.

Using the NYSASBO website, members can communicate directly with other members of the on-line community. Business Associates have the opportunity to:

• Search the NYSASBO On-Line Directory and send messages to members on the NYSASBO website.
• Build a community around their products and share marketing materials on the company’s business profile page in the Virtual Exhibit Hall.
• Receive mailing labels for the active membership so they can announce their business profile in the Virtual Exhibit Hall (with website advertising).
• Connect to NYSASBO members through some of the hottest social media sites.  

The NYSASBO website is the hub of an on-line community that includes several social media sites. NYSASBO continues to keep up with the latest technologies and trends in internet usage to create valuable connections among all members now and into the future.

Meanwhile, you can still promote your company using traditional methods such as advertising, sponsorship, and exhibiting.

Business Web Services

Available for a low annual subscription fee

NYSASBO's Business Web Services include the following:

Website Advertising

The Advertisement

Website advertising is the best way to get your company’s name out there to NYSASBO members. The website has become and will remain the hub for NYSASBO membership. 

Benefits of advertising on the NYSASBO website:

Mailing Labels

• Website advertisers receive two sets of mailing labels for the NYSASBO active membership (worth $400.00 purchased separately). One set of mailing labels when you subscribe, the second set any time throughout the year.

The Business Profile

• Website avertisers receive a free business profile in the virtual exhibit hall.  A business profile is both a page to promote your company as well as a group for all your current and potential customers to join on the NYSASBO website. 

RFPs/Service Inquiries Database Access

Website advertisers are also able to search an on-line database of the products and services our members currently need. Service inquiries are created and posted by our school business professional members, and can even include attached RFPs or other related documents to assist you in helping to meet the needs of school districts. Contacting members who post Service Inquiries is easy and can be done directly through the NYSASBO website.

     *Website ads are served randomly and automatically to the homepage and throughout the website.

If you are interested in Website Advertising, please fill out this form and NYSASBO will contact you. http://www.nysasbo.org/node/5432

Webinar Advertising

Looking for a new way to reach members? Try webinar advertising for just $500 per webinar.

Benefits include:

• Company name and logo (linked to your company website) on the webinar’s event page on the NYSASBO website.
• Company introduced at beginning and thanked at the end of live webinar.
• Advertisement slide shown at the beginning of webinar while people begin to sign-in as well as at the end when people are exiting.
• Company logo displayed as part of the footer on every slide during the presentation.
• One complimentary viewing of the live webinar and a recording of the webinar supplied after completion of the webinar.

Ad Reservation Deadline: NYSASBO will announce availability

Ad Submission Deadline: 2 business days prior to the date of the webinar

The Reporter Advertising

The Reporter, the official newsletter of NYSASBO, will be published bi-monthly starting in July 2010.  NYSASBO will offer full page, half page, and calling card size, full color ads for companies to purchase. It is preferred that business associates advertise for 6 issues to cover the entire year at the rates below. If your company would like to advertise in one issue (based on availability), the rate is listed below.

*Prime Position Advertising. Please call ahead for availability.

Reporter Advertising Deadlines

 In the event a deadline falls on a weekend or holiday, the deadline moves to the first business day following the date listed above.

Additional Advertising

Throughout the year, NYSASBO will publish materials that include advertising from business associates. The usual publications include the annual membership directory and programs for events, for example the Annual Conference and Summer Business Management Workshop.

*Prime Position Advertising. Please call ahead for availability.

Ad Submission Checklist

Send ads to editor@nysasbo.org

• Ad is a pdf, eps, tif, or jpeg file (pdf is preferred)
• Ad is correctly sized
• Ad is grayscale or CMYK (if available)
• Ad has no bleeds
• All fonts are embedded
• Graphics are high resolution (at least 300 dpi)
• Ad is ready to be submitted electronically by the deadline

Mailing Labels

A set of mailing labels for the NYSASBO active membership (school business professionals) can be purchased for $200 per set. Companies can use these mailing labels at their discretion to directly contact NYSASBO members.

Exhibiting 

*SBMW or other NYSASBO events when available. Only available to business associates who exhibited at the most recent Annual Conference.

Sponsorship

Annual Conference Titanium Sponsor: $6,000

• Free Website Ad and Business Profile in the Virtual Exhibit Hall, including 2 sets of mailing labels for active membership
• Recognition of your support on the NYSASBO website’s home page and Annual Conference event page.
• Recognition throughout the year in The Reporter as well as the conference announcement and program
• The privilege of reserving a booth in a Titanium location or for Non-Exhibitors, your company listed as a break supporter in the exhibit hall
• A Full Page Ad (with opportunity to upgrade to a premium location in the conference program)
• Event signage prominently displayed at the site
• Conference attendee mailing labels (available early May)
• Early selection of a booth location for next year’s conference
• Opportunity to select limited exhibit space for the July Summer Business Management Workshop
• The opportunity to receive a discounted annual NYSASBO Business Web Services Subscription
• Booth Fees $1,100 includes 4 representatives ($25/extra representative) OR Non-Exhibiting Registration Fee: $250/person

Annual Conference Platinum Sponsor: $3,000

• Recognition of your support on the NYSASBO Annual Conference Web Page
• Recognition throughout the year in the NYSASBO Reporter as well as the conference announcement and program
• The privilege of reserving a booth in a Platinum location or for Non-Exhibitors, your company listed as a break supporter in the exhibit hall.
• A half page in the conference program with the opportunity to upgrade to a full page
• Event signage prominently displayed at the site
• Conference attendee mailing labels (available early May)
• Early selection of a booth location for next year’s conference
• Opportunity to select limited exhibit space for the July Summer Business Management Workshop
• The opportunity to receive a discounted annual NYSASBO Business Web Services Subscription
• Booth Fees $1,100 includes 4 representatives ($25/extra representative) OR Non-Exhibiting Registration Fee: $250/person

Annual Conference Gold Sponsor: $1,000

• Recognition of your support on the NYSASBO Annual Conference web page
• Recognition throughout the year in the Reporter as well as the conference announcement and program
• The privilege of reserving a booth in a Gold location or for Non-Exhibitors, your company listed as a break supporter in the exhibit hall.
• Event signage prominently displayed at the site
• Conference attendee mailing labels (available early May)
• The opportunity to receive a discounted annual NYSASBO Business Web Services Subscription
• Booth Fees $1,100 includes 4 representatives ($25/extra representative) OR Non-Exhibiting Registration Fee: $250/person

Annual Conference Supporter: $500

• Recognition of your support on the NYSASBO Annual Conference web page
• Recognition throughout the year in the Reporter as well as the conference announcement and program
• The privilege of reserving a booth in a Conference Support location or for Non-Exhibitors, your company listed as a break supporter in the exhibit hall.
• Event signage prominently displayed at the site
• Conference attendee mailing labels (available early May)
• The opportunity to receive a discounted annual NYSASBO Business Web Services Subscription
• Booth Fees $1,100 includes 4 representatives ($25/extra representative) OR Non-Exhibiting Registration Fee: $250/person

SBO Leadership Academy Sponsor: $5,000
The SBO Leadership Academy is designed to develop and enhance the leadership skills of practicing school business officials. Enrollment is limited to 25 participants and participants are selected by the Academy Dean. As a sponsor of the SBO Leadership Academy, the company would receive the following benefits:

• Your company logo on the NYSASBO website in the SBO Leadership Academy event page.
• A company representative will assist in presenting the graduates with certificates and pins at the Annual Conference.
• A company representative has the opportunity to speak about leadership to the participants and have dinner with them at a session of your choosing.
• Your company brochures or additional literature will be part of the materials in the participants’ leather portfolios.
• Your company logo embroidered on the high quality polo shirts that each participant, committee member, and sponsor receives (you receive two polo shirts)
• Your logo will be on the SBO Leadership Academy brochure distributed to NYSASBO members.

Other Sponsorship

• Throughout the year, NYSASBO hosts events that may include sponsorship opportunities other than the ones listed.
• If your company is interested in additional sponsorship for other NYSASBO events, such as SBMW or the New York Reception at the annual ASBO International Conference, please contact NYSASBO. In some cases, NYSABO may contact your company about these special opportunities.

Additional Opportunities for Business Associates

Business Associates play a role in assisting with providing professional development information to school business professionals. Providing such information may take various forms and may be done through different venues, including, but not limited to presentations, reporter articles, newswire information, and submitting resources on the website. NYSASBO reserves the right to make all determinations relative to these matters.

Presentations

• NYSASBO may seek Business Associates to present or serve on panels at conferences or workshops.
• NYSASBO can accept offers from Business Associates to provide workshops if it is deemed relevant to the membership.
• The presentation cannot promote the company of the Business Associate.

Reporter Articles

NewsWires Submissions

• NYSASBO will accept information for NewsWires if it is relevant to member needs.
• The information submitted cannot promote the company of the Business Associate.
• The company providing the information will be acknowledged.

Web-Based Resources

• NYSASBO will accept information for web-based materials if it is relevant to member needs.
• Business Associates can post relevant and accurate information to the Resources section of the NYSASBO website.
• The information posted cannot promote the company of the Business Associate.
• The company providing the information will be acknowledged.

Business Associate Marketing Plan Packages

extend your reach to NYSASBO members

In order to reach NYSASBO members (School Business Officials, Assistant Superintendents, Treasurers, etc.), your company should get the most exposure through NYSASBO as possible. This includes being a conference sponsor and exhibitor, sponsoring additional events throughout the year, sponsoring webinars as part of the Institute, advertising in NYSASBO’s publications, as well as on the website. The more the members see your company name, the more likely they are to use you as a vendor. No matter what your marketing budget is, we can help you reach your target market. The following list gives you an idea of what you can do with your marketing dollars, creating a diverse portfolio of marketing avenues to reach NYSASBO members.

NYSASBO will be offering packages at different price points that you can purchase for a year’s worth of marketing exposure through NYSASBO. It allows you to cast the widest net for reaching NYSASBO members. If you have other amounts than what is listed, please feel free to contact NYSASBO to explore the best options for your yearly marketing budget. You can add other sponsorship for additional events at the Annual Conference and throughout the year to get even more exposure. Please contact NYSASBO for these special opportunities.

$2,500 Package

 
$5,000 Package

$7,500 Package

$10,000 Package

 *Membership dues not included in packages. Some items subject to availability. Sponsorship and advertising upgrades to higher levels/prime positions available. Contact NYSASBO with questions or concerns.

Please download the PDF of the business service brochure for a printable version of the information provided as well as a sign-up form for you to take advantage of these opportunities.